Heloisa de Souza
Driven by purpose, Heloisa's passion for football led her to the intersection of communication, social impact, and sports, where she found her sweet spot. As a hard-core football fan, she has experienced firsthand the strong influence of sports in the different aspects of communities and individuals and brought that perspective into her work. Today, she develops strategies and creative solutions to promote the transformative power of sports.
Heloisa has a degree in Advertising and a Master's degree in Brand Strategy & Creative Brand Management. Her previous experience includes working at the FC Barça Foundation's Development & Campaigns team and creating communication strategies and content for different Brazilian brands.